Bethany is a marketing professional and owner of Mays Media, where she develops customized marketing strategies for businesses and organizations across a variety of industries. Managing multiple brands has strengthened her expertise in content creation, brand management, analytics, and strategic marketing, allowing her to create campaigns that are both visually engaging and results-driven. In addition to leading Mays Media, Bethany serves as the Events & Wedding Coordinator and Marketing Coordinator for Tresca on 8th, where she combines hospitality, event planning, customer service, and marketing to create exceptional client experiences. She also serves as Marketing Coordinator for the Downtown Lynchburg Association, promoting an entire downtown district through community engagement, public relations, partnership marketing, destination branding, and event promotion. These diverse roles have given her a well-rounded perspective on marketing, enabling her to develop authentic strategies that drive awareness, engagement, and measurable growth. In recognition of her leadership and impact on the local business community, Bethany was named one of Lynchburg Business Magazine's Top 20 Under 40 in 2026.